7 Popular Instagram Niches You Should Consider Fitting Into ASAP

When you’re wanting to take your Instagram to the next level, there are many factors that come into play. First, there’s planning out what pictures you’re going to post. Then, there’s knowing when exactly to post your content. At this point, you may be at a crossroads with deciding who exactly you want to be as an influencer and what you want to post for all of the world to see.


First and foremost, you are not alone. I also struggle with finding my niche and not knowing what kind of content I want to post. The good news is, you don’t have to fit into one tiny little box in order to have a successful Instagram. The bad news is unless you have thousands or millions of friends in real life, you probably aren’t going to gain any followers unless you have a pretty good reason as to why someone should follow you. In fact, some of the most popular people on Instagram succeed because they have a niche. Not only that, but their posts add some sort of value.


For example, @KaylaItsines is known for her fitness tips, whereas @JamesCharles is known for his makeup skills. They each are passionate about what they do but are also helping other people in the process.

In short, the Instagram follow button is kind of like a subscription. When people visit your page, they will know pretty quickly within the first few seconds whether or not they want to follow you. With that being said, aren’t you more inclined to follow someone if you have some sort of a general idea as to what they’re going to post next?


Luckily for all of us, there is an endless amount of possibilities when it comes to finding a social media niche. From food, photography, and travel, to gaming, fashion, and lifestyle, Instagram has it all. If you’re like me and are unsure where you might fit in, here are the top 7 most popular niches on Instagram.

#1. Health and Fitness: 

Whip out your yoga mats and take that selfie with your green juice ASAP because the Health & Fitness industry is an extremely successful niche on Instagram. The hashtag #weightlighting alone has over 14 million posts. If you’re a health nut, this is definitely the niche for you.


#2. Lifestyle and Luxury:

We all want to show off our awesome lives, right? That’s why lifestyle-themed Instagrams always catch people’s eye. We all live different lives so why not show that? For most of us, posting a selfie on a yacht every day is unlikely but if you live a pretty awesome life, then this may be the niche for you.


#3 Animals:

Who doesn’t love a grumpy cat? There’s no question as to why animals are a popular niche on Instagram. If you’ve got an adorable little furry friend, then you’re already one step closer to success.


#4 Travel:

I know what you’re thinking. Who the heck has the time or money to travel? If you’re in the same boat that I am, don’t worry. We all live somewhere, right? Exactly. Showcase that. You don’t have to go to Rome or Italy in order to have a cool travel account. Find trendy spots in your own hometown and post those photos instead.


#5 Business and Entrepreneurs:

Are you an entrepreneur or do you have tips and tricks on making more money? This niche is perfect because money and success will always appeal to people. Maybe you’re really good at saving money. Teach people. Remember what I said earlier about adding value to your followers? Do that.


#6 Beauty:

Are your friends always asking you about how you did your makeup or how you got your skin so clear? Create a tutorial or review your favorite products. The possibilities are endless.


#7 Relationships:

Pretty surprising that this is a popular category, right? Whether it’s the relationship you have with your friends or your significant other, we all want that perfect #relationshipgoals photo. If you’re a complete social butterfly, this is the perfect niche for you.


At the end of the day, you do not have to be defined by a silly category. Post what you love and stay true to yourself.

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