In my last blog post, I talked about my favorite app for planning out an Instagram feed. Now that you’re hopefully familiar with the whole planning process, the next step to standing out on Instagram is figuring out the best time to post. Posting on social media is a strategy. Sure, you could post that bomb selfie that you and your BFFs took at two in the morning during your Game of Thrones marathon, but unfortunately, you’re probably not going to get very many likes or engagement.
Depending on where you live and your time zone, your ideal time to post may vary. With that being said, as long as you figure out the browsing habits of your followers, then you’re golden. Now, you may be wondering, how the heck am I supposed to know what my followers’ habits are? Luckily, Instagram has a feature that allows users to turn their account into a business profile. This cool feature allows you to see the age, gender, location, the time that your followers are most active, and so much more.
To change your basic account to a business profile, go to your Instagram profile through your app and click on the three lines shown in the top right-hand corner. Next, select the gear icon at the bottom of the list that says settings. After that, select the tab that says account. Once you’re in the account tab, select “switch to a business account.” After that, you will be guided through the proper steps in order to set everything up. Keep in mind, you do not have to actually have a business in order to use this feature.
After you’ve made the big switch, you just have to continue to use Instagram as you normally would in order to gain accurate analytics. When I first switched over to a business account, it took me a few solid weeks to figure out where my followers were from, what times they’re active, and what my follower demographic even was.
As an example, here are a few analytics from my profile:
Now that brings me to the main question. When is the right time to post? If you take a look at the bottom of your insights, you’ll notice different days of the week along with various times. For mine, the ideal time that my followers are most active is on Mondays at around 9 p.m. and Tuesdays at around 6 p.m.
So, in the grand scheme of things, what does all of this mean? And why should anyone want to know when the right time to post is?
First of all, having a business account allows you to keep track of your performance. What’s working? What isn’t? What are your followers actually interested in?
Secondly, more engagement = more followers.
Third, more opportunities.
All of these things are important especially if you’re trying to branch out and find potential collaborations, sponsorships, or even people who may have the same interests as you.
And if those aren’t big enough reasons to want an impressive online presence, consider the fact that your next job, or lack thereof, may be based on your social media. According to a CareerBuilder survey, 70% of employers use social networking sites to research job candidates during the hiring process.
Finally, think about some of your favorite Instagram accounts. What is it about them that appeals to you? What are they doing that’s working for them? Why do you follow them? These key questions will help you determine why others may want to follow you.
Last but not least, I am certainly not a top-notch Instagrammer, nor is my world consumed with posting on social media. I’m just like you. I’m learning, trying, and hoping to improve my own online presence each and every day.
What are the demographics of your followers? Do any of your analytics shock you or are they accurate? Share your response down below.
Feel free to follow me