Instagram launched in October of 2010 and has quickly become one of the top social media platforms with over 500 million active users every day. According to Instagram’s Business Statistics, over 80% of users follow a business, while 200 million Instagrammers actively visit the profile of a business every day. So, whether you’re a wanting to start a business, already a business owner, or simply just wanting to become “insta-famous,” there are a few things that you need to know in order to make your Instagram feed stand out.
For starters, an Instagram feed is the overall look of your page when visitors go to your profile. Just in case you haven’t noticed, a lot of the top Instagrammers have well-organized and color coordinated themes on their feed. For example, KKW Beauty, Kim Kardashian’s beauty line, has a peachy and nude colored feed. As you scroll through, you’ll notice that all of the photos almost look like they magically belong next to one another. Why is that, you ask? Well, the answer is because she probably uses an app that plans out what pictures she’s going to post before she actually posts them.
For me personally, the feed planning method is something that I discovered a couple of years ago and have used ever since. I don’t know about you, but I can’t stand when I post a picture that clashes with the one right next to it. For example, it’s probably not a great idea to post two pictures in a row of the same exact Starbucks drink. Remember, variety is your new BFF.
With that being said, a planning app is a great way to see which photos look good next to one another, which ones don’t, and whether or not your profile is going to look like a jumbled mess. With that being said, here is my go-to planner app that will have your Instagram looking crisp, clean, and organized.
UnUm. It may sound like a strange name, but it has been an absolute life saver for my Instagram page. Not only that, but it’s free! This app is the perfect all-in-one for visual planning, data-driven insights, and publishing capabilities for digital content.
Once you’ve downloaded and opened the app, you can then login to your Instagram account which will link the app directly to your profile. From there, you will see all of the photos that are already posted on your Instagram account.
To get started, select a gray box and hit the plus sign to add a photo to the grid. You can add as many photos that you want in each of the blank squares that are shown. Once your photos are loaded into the squares, you can then use the swap tool to move around the photos to different grid spots. By doing this, you’ll visually be able to see how your photos will look next to one another before you actually decide to post them. Additionally, if you don’t like a photo you can always use the trashcan tool to delete it. Another cool feature is that UnUm allows you to post your photo through the app directly and straight to your Instagram profile by selecting the share tool (this is great if you have a lot of photos stocked up and ready to post).
Aside from the visual aspect, UnUm also has other tools like calendar reminders, analytic tools to measure your top performing posts, and much more.
A big thing to keep in mind while you’re planning out your Instagram feed is to make sure that you’re portraying your own style and personality. As you probably already know, there are many Instagram accounts out there and they each have their own style. Just because KKW Beauty only posts a specific type of photos with the same exact color scheme, doesn’t mean that you have to.
Finally, the best piece of advice that I can give you is to stay true to yourself and don’t try to copy anyone else. It may take some time to find your own personal “flow” but once you do, your feed will be thriving in no time!